So where did this all begin..?

Born in a small county in West Wales, I have always felt different. I was always the one asking ‘why?’ The Rebel. The one always wanted more and pushing myself for greatness.

I started my voyage to success at the tender age of 16, getting a part time job in a bank. Even then I knew that if I could get my foot on a ladder where there was money, I would have a better chance at ‘making it’.

Then, at the age of 18, not quite knowing what route to take once I finished my A levels, I decided to study Business Management in University, more because it was something to do. I had a passion for business so it kind of made sense. I soon graduated with a 2:1 BA Hons, but then what?

I fell back on the bank and decided to focus my efforts here. After working hard in the bank for 8 and a half years, I knew there was more for me in life, especially after failing to get a promotion and pay rise which should have been mine.

It wasn’t until then that I decided to go all in as an entrepreneur. As scary as it was, I was done with having my income capped, someone else dictating to me how much I was worth and most of all my freedom restricted. I had to be bold and took a risk to create the life I knew I could have if I just had enough courage.

The deciding factor for me was when I had a car crash driving home from a birthday meal with my 2 sisters in the car. Thankfully we were all ok, but my lovely silver 1 series BMW was a right off and I had my wake up call. Something had to change because I was unhappy!

I left the bank way before I was financially ready and it required me to sacrifice A LOT, but I knew that if I put my energy in becoming the best at what I did there was no doubt that I would be a success.


After quickly seeing success within my first business things were great, and that’s when I had the biggest shock of my life. I found out I was pregnant with my first child at the age of 25.

I continued to grow my business while I was pregnant and I was determined to give my unborn child the best start in life. I worked up until the night before he was born and when he arrived I made a promise to him that I would do whatever it took to give him an amazing life.

Fast forward 8 months and I was still running that business but I was feeling incredibly lost, unfulfilled and very unhappy. Motherhood had consumed me and I was juggling being a Mum, running my business while also doing my best to support another business. It was December 2016 when I had just been involved in putting on an event for 800 entrepreneurs in central London that enough was enough. It almost broke me and I knew that for me to gain my happiness and my power back, I had to do something.

My calling was always for business and helping others so that’s when I decided to walk away from my first business and a team of 200 people to pursue my role as a coach & mentor, I haven’t looked back since!

In my first year I brought in 6 figures in revenue, packed out all my programs with ideal clients and built a strong & loyal audience (all while moving cities twice and becoming a single Mum). Fast forward to today my business is a multiple 6 figure business and I have scaled my business to a point where I can reach even more women through live events, retreats and digital courses, as well as keeping a very high touch element of coaching.

If you are looking for someone who has started from the bottom and worked her way to success with integrity, grit and bravery, you have found her and I look forward to getting to know a bit more about you!

JoJo x